Banks have historically made money on overdraft fees, out-of-network ATM fees, fees for not maintaining a certain minimum balance and more; this fee structure has helped give banks a bad name; big tech companies and fintech startups have garnered a better reputation for upfront fees for a simple service and transparency around other fees; “It’s important to let consumers understand what you’re offering, what the fee structure is — and be abundantly clear about it — and then you can build trust,” said Jay Shah, CEO of Personal Capital to TearSheet; studies show that customers are not turned off by fees, but are annoyed when they hear of free checking then see ACH transaction fees or overdraft fees; banks need to begin to understand what their customers want and how much they are willing to pay for it in a clear way. Source.
This week, we look at Betterment launching a bank account and payments feature. They are not the first, but they could be the best! Still, it feels like the world has moved on. Barriers to entry around digital finance have collapsed, and shifted industry goal posts. Hundreds of companies are integrating API-based solutions that connect to banking and investment entities. Amazon, Google, and Apple are there already. And let's not forget the incredible pressure from the COVID recession: 20MM+ unemployed, $100 billion decrease in global remittances, 1 in 8 banks being unprofitable. Is it time for incremental improvement, or a sea change?
Personal Capital is a free app that allows individuals to track their financial life by connecting accounts including bank accounts, credit cards and investment accounts; the app is now tracking $4.9 billion and according to their CEO, Jay Shah, their customer base is increasingly affluent; the company upsells their app users on financial advice and is providing a dedicated financial advisor if users have over $200,000 of investable assets; Shah answers several questions in an interview with Business Insider including their pitch to users, who their paying users are, why he thinks users will pay for the service and where the company is headed. Source
Robo 1.0 success Personal Capital was acquired for nearly $1 billion by Empower, a major retirement savings manager. Softbank-backed insurtech darling Lemonade IPOed at less than $2 billion, in a successful fundraise and listing, and has since seen its market cap rise to over $4 billion. The IPO is a landmark for an insurtech industry in desperate need of successes. And PayPal announces the impending launch of crypto trading to its 325 million users. The move isn’t overly interesting in its own right, but the implications for the crypto space are worth exploring.
After an initial $50 million investment in Personal Capital, IGM Financial has invested an additional $25 million in the company; the $25 million was contingent on an assets under management goal which they have now surpassed; the company has added $1.5 billion under management in the last year bringing their total to $3.4 billion; this amounts to 80% growth; valuation of the company is approximately $500 million. Source