Why Isn’t Mint Working to Improve Their Service?

Back in 2009 Intuit bought Mint, the popular personal finance aggregation tool for $170 million; since then, the service hasn’t changed much as Fast Company explores in this article; no new features have been added since April 2019 according to the Mint blog; issues range from still using Flash to mis-categorizing purchases for users; Mint currently has 13 million registered users and with the backing of Intuit you would expect for the service to have access to abundant resources;  the founder of Mint even stated, “In my mind, it’s been in maintenance mode the last eight years.” Despite frustrations of users there is little competition for the platform even with its faults; Personal Capital, is the closest competitor but focuses more on investment management. Fast Company

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.