Personal Capital

Personal Capital, a hybrid wealth management platform, raised another $40 million and it now brings their total funding to $200 million; this Series E round was led by IGM Financial, part of the Power Financial Corporation group of companies, with participation from other existing investors; they plan to use the new capital to expand product offerings, increase their marketing spend and build up their advisory service; they also plan to move into San Francisco and Denver, building on the markets they currently are in which include Dallas, Atlanta, New York, Greater Los Angeles and Chicago. Source

In an interview with RIABiz Personal Capital Founder Bill Harris talks about the outlook for his firm, the growth they have seen and some of the challenges with growing their brand; they do not consider themselves a robo advisor, they are more complicated and detailed with call centers and multiple strategies; they currently have $4.9 billion in assets under management which is more than five times the $1 billion in assets under management they had in January 2015; Jay Shah, CEO of Personal Capital, tells RIABiz, "Our rapid growth reaffirms that we are solving a major pain point for consumers by giving them conflict-free advice and full transparency and insight into their financial lives."; they are not as cheap as Betterment or Vanguard yet they are gaining market share and their average account is $380,000; the company has received over $200 million in venture funding with the most recent round of $40 million closing yesterday; the interview also goes through the pains of building their brand and the different strategies they offer to clients. Source