Who are the customers of Embedded Finance, and what do they reveal about Stripe, Affirm, DriveWealth, and Green Dot?

This week, we look at:

  • Embedded finance as a growing theme with the $10B Affirm IPO and Stripe’s launch of Treasury

  • The customer types that each of these firms is attempting to convert into their product, and what this tells us about economic growth

  • A framework for understanding the emerging value chain of digital finance, and the role of platforms and marketplaces