Investing startup Wealthfront is adding a new feature to their Path platform to help users with home buying; “With the introduction of Path’s home planning service, our clients can now easily plan for all of their major life milestones — from saving for their children’s future to one day retiring — with just a few taps on their phone,” said Andy Rachleff cofounder and CEO of Wealthfront to Business Insider; the new feature will use real estate dat from Redfin to help users explore the housing market and see whether or not they can afford a home. Source.
In news of cross-selling financial products across categories, roboadvisor Wealthfront has gathered a nifty $1 billion of deposit assets for its 2.29% interest-yielding non-bank cash account. Given that the firm has a little over $10 billion in managed investment assets, charges somewhere between 0 and 25 bps on those assets, and took years of wiggly pivoting to get to the current stage, it is fair to consider this influx a big win in terms of client traction. It is also $22 million of annual interest payments. A couple of things come to mind that are worth pulling apart.
We look at some of the recent Fintech bundling news that boggle the mind. Neobank Chime just raised a mammoth round from DST Global, valuing it at $6 billion. Figure raised another $60 million round. Goldman is launching a retail roboadvisor. Revolut is offering pensions. Wealthfront is offering mortgages. The world is upside down. We cool down with pictures showing augmented reality implementations in commerce and finance, and finish with an elevated thought about the future.
In this conversation, we talk with Brian Barnes of M1 Finance, about finance “super apps”, the cost-efficiencies of robo-advisors, fractionalized share trading, and tackling the titans of the Wealth Management industry. We also discuss the nuts and bolts of the financial infrastructure making this possible.
M1 Finance bundles together roboadvisory, neobanking and lending into a single “super app”, allowing for combined pricing power (i.e., charging nothing on asset allocation). The firm currently has $3 billion in AUM, a growth of 50% in the past four months and tripling their total in just over a year. Notably, the company has its own broker/dealer and offers fractional shares, and partners with Lincoln Savings bank on the deposit accounts. That makes for a compelling business model from securities lending, interchange, and order flow.
We’ve had this write-up in some various mental states floating around for a while, and better done than perfect. So treat this as a core idea to be fleshed out later.
Payments and banking companies should be looking at how people purchase and store digital goods and digital currency in video games. That experience has been polished over 40 years, and is what will be the default expectation for future generations.
For those interested, here is a website that collects user experiences of shopping across hundreds of designs.
This week, I pause to reflect on the sales of (1) AdvisorEngine to Franklin Templeton and (2) the technology of Motif Investing to Schwab. Is all enterprise wealth tech destined to be acquired by financial incumbents? Has the roboadvisor innovation vector run dry? Not at all, I think. If anything, we are just getting started. Decentralized finance innovators like Zapper, Balancer, TokenSets, and PieDAO are re-imagining what wealth management looks like on Ethereum infrastructure. Their speed of iteration and deployment is both faster and cheaper, and I am more excited for the future of digital investing than ever before.
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Tiger Global has led Wealthfront’s latest $75 million round; the capital will be used to further build out their Path platform which connects users to their other financial accounts; Wealthfront now has $9 billion under management. Source