The CEO and founder of LiftForward, Jeffrey Rogers, talks about the origins of embedded lending, BNPL, partnering with Microsoft, the movement to subscriptions and more.
Checking out in a physical store often involves special hardware that can create a barrier for BNPL adoption. Embedded lending is the solution.
While BNPL has garnered most of the headlines in recent years, developments in embedded lending may end up having a more lasting impact on point of sale financing
Advances in embedded lending provide better options for consumers and higher sales with more certainty for merchants. It's a win-win.
A logical move for vertical software companies is to add a financing option. With advances in embedded finance this becomes a relatively simple endeavor.
When an emergency expense happens for a homeowner advances in embedded finance makes it easier for both the contractor and the homeowner