When an emergency expense happens for a homeowner advances in embedded finance makes it easier for both the contractor and the homeowner
A logical move for vertical software companies is to add a financing option. With advances in embedded finance this becomes a relatively simple endeavor.
Advances in embedded lending provide better options for consumers and higher sales with more certainty for merchants. It's a win-win.
While BNPL has garnered most of the headlines in recent years, developments in embedded lending may end up having a more lasting impact on point of sale financing
Checking out in a physical store often involves special hardware that can create a barrier for BNPL adoption. Embedded lending is the solution.
The CEO and founder of LiftForward, Jeffrey Rogers, talks about the origins of embedded lending, BNPL, partnering with Microsoft, the movement to subscriptions and more.