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[Editor’s note: This is a guest post from Eric VonDohlen, Chief Analytics Officer at Elevate. Elevate is a Bronze Sponsor at LendIt...
Elevate's Center for the New Middle Class has released a study showing subprime consumers are limited in their ability to utilize credit balances or borrow from their social networks; the Center's study reports 70% of nonprime Americans couldn't cover an urgent expense of $500 or more with their savings and 64% wouldn't be able to borrow from friends and family; the Center's study amplifies the need for solutions targeting nonprime borrowers; Elevate's Center for the New Middle Class is currently undergoing research efforts to support nonprime credit access and personal financial management efficiencies. Source
The CEO and Chairman of Elevate talks about the challenges of the short term loan space and what makes his company different. Source
Online lender Elevate has released customer progression milestones showing improved credit scores and rate eligibility; 55,000 customers on the platform have improved their credit scores and 20,000 customers can now receive a lower borrowing rate; Elevate's unique RISE credit product facilitates credit scoring improvement by educating customers on their personal financial credit and offering subsequent loans at reduced rates of up to 50% for qualified borrowers. Source
Company is offering 7.7 million shares at $12 - $14 per share and may raise up to $124 million; Elevate will be listed on the New York Stock Exchange with ticker ELVT; UBS is leading the IPO with participation from Credit Suisse and Jefferies; according to Elevate CEO Ken Rees: "When we began our IPO process over a year ago, we told you we would grow revenue and profits throughout 2016, while continuing to provide the most responsible credit products in our space. In fact, we improved the company in almost every way." Source