SoFi Plans to Buy Naming Rights for Los Angeles NFL Stadium

Fintech firm SoFi is working to acquire the naming rights for the new Los Angeles NFL Stadium worth almost $400mn; the deal will have SoFi paying $20mn per year for 20 years; the stadium will host both the Rams and the Chargers and plans to open in 2020; SoFi recently raised a $500mn round led by the Qatar Investment Authority and current CEO Anthony Noto was the NFL’s Chief Financial Officer from 2008 to 2010. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.