The new expansion into Hong Kong is SoFi’s first foray into international markets; SoFi Invest will allow investors access to brokerage, automated investing and ETFs through the SoFi app; trades are also commission free; the move into Hong King was made possible through an acquisition of the parent of the online brokerage firm 8 Securities; SoFi will continue to serve existing customers of 8 Securities; CEO Anthony Noto stated, “We underwent an extensive evaluation process when considering our initial expansion into an international market, and it was clear that Hong Kong, a financial capital of Asia, is ripe for innovation and a launching pad for further expansion in both product and geography…Leveraging the learnings from SoFi Invest platform in the U.S., SoFi can meet the needs of both experienced and novice investors alike in Hong Kong, all in support of our overall efforts to make headway on our mission to help people get their money right. Because when it comes to achieving financial independence, investing is not optional – it is imperative.” PR Newswire
With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences.
Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.