Leading Fintechs Talk about User Experience

Speaking on a panel at SoFi’s San Francisco offices designers from leading fintech companies talked about how they increase engagement through their apps; setting goals and allowing users to think about short term and long term effects of those goals; clarity and simplicity are better than trying to provide a fancy interface; using referrals can be extremely beneficial, allows customers to get past the fear of using the app if they know someone who is currently using it. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.