Speaking on a panel at SoFi’s San Francisco offices designers from leading fintech companies talked about how they increase engagement through their apps; setting goals and allowing users to think about short term and long term effects of those goals; clarity and simplicity are better than trying to provide a fancy interface; using referrals can be extremely beneficial, allows customers to get past the fear of using the app if they know someone who is currently using it. Source.
Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.