Comparing Acquisition Costs of Online Lenders

GreenSky noted in their end of the year earnings call that their acquisition costs were among the best in the market; during the call GreenSky showed a chart pointing to the fact that costs were lower than PayPal and Square; deBanked broadened the list and compared GreenSky with Square, PayPal, OnDeck, Prosper and LendingClub; the data shows GreenSky has the lowest costs at 5 percent and prosper is estimated to be close to 75 percent; year over year the numbers are pretty steady with GreenSky staying at 5 percent. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.