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In an interview with Tearsheet Bradley Leimer, managing director and head of fintech strategy at Explorer Advisor & Capital says companies are underestimating content; most VC’s focus on who can be the next Robinhood or TransferWise when there is plenty of opportunities in the market; companies can use customer data to better educate and better target consumers for a specific financial product; there are a lot of interesting companies in the market who can find their niche to perform and offer consumers more choose. Source.