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lead generation

Infutor’s Grace Kingston
Fintech
·Jul. 16, 2020

Even in Uncertain Times, Identity is Key to Speed to Lead for Financial Service Marketers

Even before the pandemic, mortgage originations were trending downward. Originations are expected to decrease in 2020 to $1.1 trillion, down...
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News RoundupOnline Lending
·Feb. 21, 2017

How a Digital Platform Specializing in Lead Generation Can Legitimize Consumer Lending

Online marketplaces specializing in lead generation services play an important role in marketing lending products; ThinkWallet, a lead gen platform, provides insight on how lead gen companies are serving online lenders in the current market environment; some of their benefits include lower marketing costs, a wider pool of prospects and better quality leads; a formalized compliance process used by third party lead generation providers is also becoming a greater benefit to lenders as regulatory oversight increases specifically from the FTC and CFPB. Sponsored Blog Post

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