The love-child of Moneylion's Even aquisition, Engine, looks to create tools for even non-financial companies to embed personalized products.
Even Financial is an industry leading online finance products and services search and comparison service provider; it has announced the launch of a new semi-automated tool to support online advertising for online finance products; new tool includes automation for analyzing the placement of ads. Source
Even Financial is a supply-side platform for online financial services, they have integrated with the top online lenders and affiliate...
Even Financial has been rapidly growing its business, now reporting over $1.5 billion in loan requests through its technology offerings; firm says loan originations from its services have been growing at a quarterly rate of 205%; the growth has been the result of increased interest in its offerings and expanding partnerships with lending businesses; firm provides technology for publishers seeking to build online solutions that compare lenders; it also offers its technology services to merchants for helping their clients identify the best financing options for purchases. Source
Even Financial is a successful online loan comparison service in the marketplace lending industry; firm uses advanced technology and real time data analytics to provide borrowers with a comparison tool for credit options; Lend Academy provides insight on Even Financial's lead generation business in their article; reports that organic leads are more timely in their loan payments and mobile advertising is reaching more borrowers at a lower cost; Brian Brauntuch, vice president of partnerships and operations at Even Financial provides the top five trends in lead generation for 2017 with time to fund being one of the most important factors for borrowers. Source
Phill Rosen spoke with Crowdfund Insider following the news last week of the company surpassing $1.5 billion in loan requests; according to Rosen, besides debt consolidation, weddings, auto and home improvement are the most popular categories for loans; average loan size is $10,551; Avant is the most popular platform by take rate followed by both Lending Club and Ascend who have high take rates according to Rosen; EVEN has seen a significant increase in demand since September which may be regular seasonal demand; for 2017, Rosen sees more consolidation for the space, followed by more growth. Source