SigFig Struggles to Find their Pathway to the Future

When SigFig first launched they were one of the only companies disrupting the wealth management space and were seen as revolutionary; in the last year the company has seen a bunch of executives leave including former heads of wealth management and strategic partnerships; Business Insider says they have spoken with several former employees who say the company is struggling to compete in the cutthroat world of digital wealth; the space has seen a big spike in competition in recent years as well as traditional firms offering better digital tools; while the company did say they laid off a number of workers they are also hiring for more than 20 rollers; SigFig relies on big partnerships as they have a small footprint in their direct to consumer business; the company and the overall space could soon be nearing an inflection point where only the top few survive, though only time will tell how this all plays out. Business Insider

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.