Price War Has New ETF Paying Investors

There has been a price war going on in the ETF market as robo advisors have helped to bring costs down dramatically and now firms are one upping themselves to cut prices close to zero; now it seems that war is reaching a ridiculous stage with a new ETF from Salt Financial that will pay investors $0.50 for every $1,000 invested; the fund is hoping to reach $100mn by April 2020 and at that time the fee would then be $29 for every $10,000 invested; the move is being criticized as a crock and a marketing ploy. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.