Partnerships Help to Fuel the Growth in Small Business Lending

Online small business lenders use digital and direct marketing to help find new customers but the best way to grow is through their partnership ecosystem; lenders like BlueVine and Kabbage have used partnerships with hundreds of different firms as there cannot be enough ways to reach new customers; “I joke around that there are a thousand shitty ways to acquire a customer and we need to be good at all of them,” said Rob Frohwein, co-founder and CEO of Kabbage, to TearSheet. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.