Human Touch Still a Key Customer Request at Banks

While most banks have spent the better part of the last few years figuring out how to improve their technology the human touch is still a core piece of their offering; human digital has become a buzzword in the banking industry and was mentioned countless times at American Banker’s Digital Banking Conference; “The most important calls I get are from our customers that are having an issue,” President and CEO of Umpqua Holding Cort O’Haver said during his keynote address. “It reinforces the fact to me how important human relationships are with people, and certainly when you’re dealing with people’s money.”; customers want the best technology but will seek out and expect a quality human interaction for more complicated financial products and issues. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.