How Global Fintechs Aim to Scale in Emerging Markets

Writing in Forbes Alex Lazarow of Cathay Innovation discusses the challenges of scaling of fintech startup in an emerging market; reaching scale is not the easiest of tasks to begin with but doing so in smaller, less established markets is an even bigger challenge; a recent survey by MIX brought to light a few key themes that are present for emerging market fintechs; creation of inclusive offerings, solutions must be multi-faceted and not singular focused and partnerships are the backbone of businesses; there is a lot that Silicon Valley and established fintechs can learn from emerging markets that could better help them to grow a more diverse customer base. Forbes  

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.