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Global newsletter: Klarna’s lose now, win later plan is working
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Assorted payment apps offering Buy Now Pay Later services are seen on an iPhone, including Afterpay, Affirm, Klarna, Sezzle, Zip (Quadpay), Perpay, and Tabby.
Assorted payment apps offering Buy Now Pay Later services are seen on an iPhone, including Afterpay, Affirm, Klarna, Sezzle, Zip (Quadpay), Perpay, and Tabby.
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Global newsletter: Klarna’s lose now, win later plan is working

Global newsletter: Klarna’s lose now, win later plan is working

John K. White·
News Roundup
·May. 26, 2023·2 min read

The following is an excerpt from today’s Global Newsletter.

Your feel-good Friday news comes to us from Klarna this week.

The Swedish BNPL behemoth appears to be delivering on its promise from 2022 to return to profitability by the end of 2023.

After a series of outsized investments, the company’s financials were bathed in red ink, but the winds are shifting based on their latest reporting.

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“The company posted a net loss of 1.3 billion Swedish krona ($120.7 million), down 50% from the 2.6 billion krona loss in the same period a year ago,” CNBC reported. “Klarna reported total net operating income of 5 billion Swedish krona, up 22% year-over-year.”

They also shared that they now have over 150 million customers and are pushing AI into their recommendation algorithm.

While it seems counter-intuitive to celebrate the reporting of a net loss, it’s important to recognize the momentum.

For those enjoying the long weekend with us, we’ll see you Tuesday.

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  • John K. White
    John K. White

    John has been in communications since graduating from Creative Communications at Red River College Polytechnic in Winnipeg in 1992. He launched one of Canada's first digital-only local news sites called Winnipeg First in 2007, which led to digital editor postings with the Winnipeg Free Press and Edmonton Journal. In 2012 he joined Bankless Times as managing editor, later becoming president and CEO. He and the Bankless Media co-founders completed a sale and exit in August 2021.

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