Gens under the lens: The Boomer consumer

“Much is made of the technology gap between the habits of baby boomers and millennials. However, our research continues to show baby boomers become more comfortable with engaging with the companies they do business with in new ways,” said Matt Swain, managing director and practice lead for…

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  • John K. White

    John has been in communications since graduating from Creative Communications at Red River College Polytechnic in Winnipeg in 1992. He launched one of Canada's first digital-only local news sites called Winnipeg First in 2007, which led to digital editor postings with the Winnipeg Free Press and Edmonton Journal. In 2012 he joined Bankless Times as managing editor, later becoming president and CEO. He and the Bankless Media co-founders completed a sale and exit in August 2021.