E-Trade Starts Fighting Back as Industry Shifts

E-Trade says they are going on a hiring spree for financial consultants as they look to scoop up all disenfranchised customers from the new Charles Schwab-TD merger; “Even with the best-executed combinations, all customers will not be satisfied with their experience being chosen for them, and we aim to win every dissatisfied relationship that comes out of the Ameritrade- Schwab transaction,” CEO Mike Pizzi said on a Thursday call to discuss earnings according to Business Insider; the company is also making a big sales and marketing push alongside hiring more consultants; the moves are seen as big gambles at a time when the industry is at zero fees; with TD Ameritrade and Charles Schwab joining forces E-Trade believes there is room to pick off customers and hopes these bets will pay off. Business Insider

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.