Community Bank CEO Accelerates Innovation after Seeing SoFi Ad

Julieann Thurlow of Reading Cooperative Bank saw the SoFi Super Bowl ad last year and decided to try out the lender as she watched the ad, she received a loan in a few minutes; her reaction set off a chain of events where she is now looking to accelerate her own bank’s innovation to keep up with online lenders like SoFi; her reasoning is that these new entrants will begin to eat into their customers unless their technology is on a comparable scale; they now have a mobile experience where you can open new accounts and she is looking to have a mobile mortgage application live in the next year; she now attends innovation events and is looking to help their customers move into the digital age with the bank.  Source