Citigroup Invests in Behavioral Analytics Software Company Behavox

Citigroup led the $20 million round and the company is now worth $200 million; Citigroup plans to use the startup’s technology which uses natural language processing to improve customer interactions; the software converts audio conversations into text and then uses sentient analysis algorithms to detect questions, and whether it was a positive or negative interaction; it also works to determine bearish and bullish markets for traders. Source