Behavioral Banking is Becoming more Widespread

South Africa based Discovery Bank is launching in a few months as the first behavioral bank, though the trend in behavioral banking is one that is becoming more widespread across the globe; banks are now using behaviors of their customers to offer better products for better prices, and to learn more about the lifestyle of each customer; auto insurers have been using driving based data to better serve their customers for many years, banking is beginning to move in this direction; Jesse McWaters, who leads the study of financial innovation at the World Economic Forum, tells American Banker, “Fundamentally, it’s about ability to turn customer data into customer engagement. When that data is used to train machine-learning models they improve, creating a virtuous loop of more data and more engagement that can be very rewarding to first movers.” Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.