Bank of America Wants to be the Financial Mission Control for Customers

Bank of America’s latest product, Life Plan, aims to make the bank the a central guiding force for their customers to make the right financial decisions; David Tyrie, BofA’s head of advanced solutions and digital banking, says in an interview with American Banker, “We’re trying to be mission control. We’re trying to have a constant course correction with people and be there and make sure we’re acting in their best interest.”; the interview also goes on to cover how Life Plan is built into their client experience and that all customer facing employees with have access to the product; the goal is to be high-tech and high-touch according to Tyrie, they want customers to have better, more efficient technology but also be there to guide them when needed; they also discuss the future of Bank of America’s digital assistant Erica. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.