Vanguard Launches Robo Service for Younger Investors

Vanguard has joined the growing trend of providing low cost advice for retirement with the launch of Digital Advisor; Digital Advisor is targeted towards younger investors and cuts out human advisors entirely; investors can pay for access to human advisors if they choose to do so; they move is part of a wider trend in digital wealth management with Charles Schwab and Betterment offering similar services; “The goal is to make advice more accessible,” said Jonathan Cleborne, a Principal at Vanguard, to the Wall Street Journal; with all the challenges younger generations have faced, from the 2008 financial crisis to the current pandemic, offering long term planning will help them to better prepare for the future; “The aim is to help investors answer key questions, such as, Am I saving enough? When can I afford to retire? How long will it take me to be debt free? And, Should I prioritize paying down debt or saving for retirement?” said Mindi Marisa, Head of Digital Advisor, to the WSJ. The Wall Street Journal

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.