Truist Launches New Campaign Focused on Coronavirus

The sixth largest bank in the U.S. is out with a new marketing campaign designed at helping customers weather the current crisis; “Truist Cares” is taking aim at honoring the resilience people are exhibiting as they fight through being a first responder, a job loss and not being able to be with family and friends; the TV ad campaign will start in six cities including Charlotte, Atlanta, DC, Miami, Orlando and Tampa; this will work alongside the broader radio, digital and social campaign which will have a broader reach; Truist is not the only bank to proactively reach out to customers and the public alike to explain how they are working through the crisis; Standard Charter, Mid Penn Bank and Old National have all used videos as a means of getting their message out; the executives discussed the SBA loan program, community initiatives and more as they work through trying to keep consumers and small businesses up to date with the latest information. Tearsheet

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.