Citi recently announced an upgrade to their mobile app to help add features and streamline the app offering; the new app features more financial management tools, you can open an account on your device and pay bills; they also added a 360 Financial View tool to give the customer a full understanding and view into all their accounts, Citi and non Citi accounts; the app is part of a broader digital strategy the bank has been pushing in recent weeks. Source.
Citi’s mobile app users grew by 21 percent the past year to reach 9 million users; this adoption is a lot slower than peers at Chase, Bank of America and Wells Fargo who see mobile app users over 20 million; Citi’s growth for the past year is higher and their adoption is beginning to increase; Citi was slower to the game of adopting the new digital features but has since started to catch up by launching Citi FinTech; the new unit has helped the company to launch over 800 digital increases in the past year, a 300 percent increase; the company is planning to keep investing heavily in fintech and is optimistic about their future adoption trends. Source.
Citi thinks startups are missing out on a big opportunity and is inviting startups to disrupt institutional banking; Citi has taken a close look at thousands of fintech startups so far and has taken a position in about 30 so far; “Contrary to the common belief, I think there is more opportunity for collaboration with fintech than disruption,” Naveed Sultan, global head of treasury and trade solutions for Citi said during a fireside chat reported by TechCrunch. “Particularly on the institutional side.” Source.
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Citi and PNC striking a deal with HighRadius is the latest example of banks forming partnerships to improve commercial payments; HighRadius has already done partnerships with Bank of America, Walmart, Johnson & Johnson, Procter & Gamble and Starbucks; HighRadius uses artificial intelligence to help automate some of the slower more paper driven processes in commercial payments. Source.
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Citi has reduced their branch network by more than 16 percent in the last two years and has plans to continue this trend; the bank has seen their retail banking revenues grow despite less branches as their digital channels have picked up the slack; digital users grew 13 percent and mobile users grew 21 percent as the company looks to expand their digital footprint; “We’re making investments in digital, and growing our franchise through digital rather than the physical footprint,” said CFO John Gerspach on an earnings call; the company has also looked to retool branches by rolling out digital aspects in the branch using computers and iPads. Source.
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