Shopify’s Role in Embedded Finance

Ian Kar of Fintech Today writes about the role of e-commerce behemoth Shopify in the future of embedded finance; Shop Pay is their consumer facing payment tool which is proving to significantly reduce shopping cart abandonment, in fact it is 1.72 times better than regular checkouts with 4x the checkout speed on mobile devices; with Shopify’s partnership with Affirm Shop Pay can now incorporate a buy-now-pay-later option where users can break up a purchase into four equal installments; this provides an even more compelling solution for Shopify’s merchants. Fintech Today.

  • Peter Renton

    Peter Renton is the chairman and co-founder of Fintech Nexus, the world’s largest digital media company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.