Psychologist Shares Why Customers are Loyal to Old Institutions and What New Entrants Can Do to Attract Customers

Consumers have plenty of options when it comes to financial services; despite the success of fintechs around the industry, some customers are unwilling to jump ship; many people are comfortable with the brands they trust giving them a sense of control; one of the ways that some startups have eliminated barriers is instead of taking a direct to consumer approach they take a partnership approach; SigFig is an example of a company which has pivoted, providing a white-label solution for wealth managers; others have implemented incentives in order to build their customer base; JPMorgan’s You Invest and E-Trade both offer cash incentives but they aren’t the only ones; Business Insider shares more perspectives from Patrick Perkins, a psychologist and managing director at Goldman Sachs; Perkins’ training and guidance has recently been implemented into the strategy of Marcus. Business Insider

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.