In saturated markets, such as B2C BNPL, differentiators are key to product stickiness. Old-school elements may have a place in some sectors.
Paypal Mafia buy now pay later fintech the talk to the town having snagged the biggest e-commerce market in the world.
Certain customers will be able to use an Affirm pay later option at checkout, Amazon said in a press release.
Wednesday morning Goldman Sachs, not looking to be left behind, announced it would be acquiring GreenSky for $2.24 billion.