Inside Earnin’s New Approach to Acquiring Customers

Earnin operates in the earned wage access space; they are going the B2B route, partnering with employers to offer benefits to employees; the process for employers is straightforward since no changes to the payroll process are necessary; Earnin works directly with employees and tracks how much their working by timesheets or through location tracking on a mobile device; their competitors include DailyPay and PayActiv, which both have infrastructure which integrates directly with payroll; to date Earnings has raised $190 million. Business Insider

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.