Splitit Refreshes Brand, Focuses on Installment Payment Product

Payments platform Splitit has a new brand identity as they seek to compete with other high flying fintech firms; their core product is unique in that it uses a consumer’s existing credit card to split payments over time with no interest; this happens at the checkout in real time and there are no applications or fees; they are signing up new merchants rapidly with a 20% quarter over quarter; the new branding is expected to help them grow; CEO Brad Patterson said, “As we continued to grow and launch in new markets, we identified a number of opportunities for the company to move to the next level. It was time to refine our brand positioning and create a new visual identity to better showcase our merchant partners and reflect the shoppers who use our product.” TearSheet

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.