Simple Looks to Get Back to Core Mission

Digital banking startup Simple has had an up and down ride the last few years; they were bought by BBVA in 2014 for $177mn but by the end of 2017 they were valued at about $90mn; the company has had issues with customer experience, account closing and cross marketing gone wrong; in November they hired their new CEO from Amazon in a bid to get back to their core mission of customer experience; American Banker sat down with Simple CEO David Hijirida to discuss how Amazon helped prepare him for this role, recapturing the original Simple mission, the new competitive landscape, understanding Simple’s customers and more. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.