Persona Intelligence Startup Deep Labs Secures $16mn

Persona based intelligence startup Deep Labs secured $16mn from Serendipity Capital, Gramercy Ventures and Gunnar Overstrom of Corsair Capital; the company analyzes transactions in context, taking into account factors such as someone being home with his or her family versus in the office or traveling for work; Deep Labs counts Visa, American Express, clear and the federal government as customers; they have also secured partnerships with Mastercard, NICE Actimize, Booz Allen Hamilton and General Dynamics Information Technology; “It’s quite easy to defeat fraud if all you want to do is simply decline every single transaction … but that introduces friction to the consumers and leads to things like card abandonment and grinds commerce to a halt,” Founder Scott Edington said to American banker. American Banker

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    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.