New Report Shows Financial Subscriptions Would be Popular

A new report by Ernst & Young surveyed 1,500 U.S. consumers across different wealth, age and demographic groups to discover what financial products would be appealing within next 5 years; 83 percent viewed themselves as financially healthy which is significantly higher than data shows; the researchers asked the group about a subscription based finance product which would bundle certain services around a life event like getting your first job or getting married; they found that 52 percent of 25-34 year olds, 51 percent of 35-49 year old and 44 percent of 18-24 year olds would be interested in such a product; one’s wealth did not play as big a factor with the interest falling more along age groups; there is a wider trend of subscriptions in society and this seems to be the next step as more firms as starting to see themselves as marketplaces. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.