Klarna Launches Suite of Authentication Technologies for Retailers

Swedish based fintech Klarna is launching a suite of authentication services for retailers as they look to expand beyond their pay it later product; “Offering an authentication platform that minimises the friction, offers a personalised experience and doesn’t compromise the overall user flow, will not only benefit customers everywhere, but also provide a competitive advantage for businesses,” said Nir Aravot, Klarna product manager, to AltFi; retailers will now be able to use Klarna technology for their entire site; the authentication will include Klarna’s email login, SMS, bank login, social login and more. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.