Journey Analytics Becoming Bigger Focus in Financial Services

Originally coined by Forrester in 2015 journey analytics has become a big buzzword in financial services; the term refers to the process a customer goes through like opening a new account; banks like Citigroup have been looking to identify exactly what happens throughout the process and how best to improve it; the idea is to attempt to figure out what a customer wants to do and then customize their experience; customization is becoming a bigger focus for financial services companies as they look build unique experiences. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.