Varo Money Ramps Up Branding Push

Varo Money has ramped up their marketing campaign to position themselves as a better option than the banks; the fintech company is not going directly at the banks in their ads as some other fintechs have done, they are instead highlighting their own offering; their ads can be seen on Twitter, Facebook, Instagram and Pinterest; they are also focusing on their customers overall financial lives, empowering their users to understand what they make and how they can spend wisely. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.