Yaacov Martin is CEO and Co-Founder of Jifiti, a leading fintech company that he co-founded in 2011. He is an embedded lending thought-leader, panelist and active contributor to leading payments and fintech publications.
Yaacov is an advocate of fair and responsible consumer financing and, along with his co-founders, built Jifiti on the core values of accessibility, affordability and responsibility. The company works with leading banks and merchants worldwide, powering the full spectrum of BNPL solutions.
Prior to Jifiti, Martin founded a leading import and distribution company for consumer goods.
Yaacov Martin, Co-Founder and CEO of Jifiti. Yaacov is a subject matter expert on BNPL and a contributor to leading financial and fintech publications including Business Insider, The Paypers, Financial IT and numerous others. Yaacov has been providing thought leadership in the industry, including the Money 20/20 Keynote stage with the CDO of IKEA US, LendIt Fintech webinar with leading industry players including Jason Turner, Head of Partnership’s Strategy and Enablement at Barclays Partner Finance in the UK and Andrew Rostami, President of Citizens Pay in the US, among others.