Jeffrey Rogers has over 25 years of executive management experience in finance, technology, and e-commerce. Mr. Rogers is the President & CEO of LiftForward, Inc., a private equity backed company, which provides brands, merchants and banks with embedded finance software platforms that power global financing programs in over 15 counties. LiftForward reduces complexity with a platform that connects all the components necessary for successful financing programs including, point-of-sale software, white labelled e-commerce customer experiences, inventory management, fulfillment, account management, digital attach, and analytics reporting. The LiftForward embedded finance platform supports BNPL, split-pay, general finance and subscription programs. LiftForward and Jeffrey Rogers have been the recipient of numerous awards including regional finalist EY Entrepreneur of the Year, Deloitte Technology Fast 500, Finovate presenter, and Smart CEO Future 50. Mr. Rogers received his BA from Washington and Lee University, his JD from Washington and Lee University School of Law, and finally, his MBA from the Darden School at the University of Virginia.