Erika White currently serves as Affirm’s VP of Marketing and Communications in San Francisco, CA. In her role, Erika oversees the core functions of building Affirm’s brand, including brand and partner marketing, creative, paid activations, social media, and communications. Erika is also a member of Chief, a private network for women in executive leadership, and is an advisor for Pendo.io, a software platform helping product-led organizations.
Prior to her current role, Erika was the Director of External Affairs at TPG, where she spent more than four years leading communications and marketing. Prior to TPG, she was Pandora’s Corporate Communications Director for nearly two years and was the Director of Global Corporate Relations and Corporate Marketing at Visa. Erika has also held roles at Hilton Hotels Corporation and Spot Runner, and was an Adjunct Professor at San Francisco State University from 2016 to 2018. Erika obtained both her bachelor’s and master’s degrees from the University of Southern California.