Kristopher Lazzaretti

Kristopher Lazzaretti

Head of Data-Driven Marketing
Deluxe Corporation

As Executive Vice President of FMCG Direct and Head of Deluxe Data-driven Marketing, Kristopher is responsible for the delivery of integrated, omni-channel marketing solutions using analytics, data, and technology. His clients have included more than 20 of the 30 largest US banks, leading fintechs and global insurance, e-commerce, retail and telco brands.

As a financial services thought leader, Kristopher is sought by top banks, fintechs and mono-line lenders to develop technology-enabled marketing strategies for driving measurable small business and consumer market share gain. He is a frequent industry contributor and conference speaker on topics ranging from applied data and data literacy to marketing attribution.

Kristopher received his BA with highest honors from Princeton University.

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