Yaacov Martin is CEO and Co-Founder of Jifiti, a fintech company that he co-founded in 2011. He is a Buy Now Pay Later (BNPL) thought-leader, panelist and active contributor to leading payments and fintech publications.
Yaacov is an advocate of fair and responsible consumer financing and, along with his co-founders, built Jifiti on the core values of accessibility, affordability and responsibility. The company works with leading banks and merchants worldwide, powering the full spectrum of BNPL solutions.
Prior to Jifiti, Martin founded one of the leading import and distribution companies for consumer goods.