Carie Kelly has more than 15 years of direct marketing experience in the financial services industry, specializing in data-driven digital marketing implementation to enhance acquisition efforts. Carie has transitioned dozens of financial institutions all over New England from focusing solely on traditional marketing to becoming leaders in the digital space. Most recently, she managed the rebrand of The Provident Bank to BankProv in support of a new nationwide product offering. Carie currently oversees all deposit acquisition and retention efforts at BankProv, spearheading the Bank’s growth from specialty niches like Cryptocurrency Business Banking and Banking as a Service. She is a Certified Blockchain Expert, has Google AdWords & Google Analytics Certifications, and formerly served as Vice President of the New England Financial Marketing Association’s Board of Directors.