Barclays is launching the My Personal Bank finance service that will link all of a customer’s Barclays based accounts; they are testing the tool with 7,500 Barclaycard Arrival Plus World Elite Mastercard cardholders. Source.
Mastercard announced the new service, Assemble, will allow Mastercard partners to provide checking, budgeting and other money management tools; partners can choose from a white label version or integrate certain functions through an API; the product is geared towards millennials and is part of a wider trend in the market; Tom Cronin, Mastercard's senior vice president of global prepaid product development, said “This technology enables our partners to deliver best-in-class digital experiences today, as we work to address additional segments such as gig economy workers and underserved consumers and micro businesses.” Source.
Most financial services firms look to educate users by having a blog or providing some links to resources; Acorns CEO Noah Kerner says the company wants to go further, they have their own online magazine, interviews with celebrities and provide financial how tos; they will also push content to you based upon how you use the app, trying to customize your experience; the big difference they see is when they combine education with the app experience, helping to move education beyond just reading articles. Source.
Ally Bank is launching an augmented reality game during the Super Bowl to help customers visualize and think about savings; Ally Big Save can be used during Super Bowl commercials to drag bills in a digital piggy bank and they are granted points during the game; the goal is to make people have fun but think about saving money; “While the game is a lot of fun, it’s also a way for Ally to help consumers focus on saving for something bigger to make a more meaningful impact on what matters most to them and those they care about,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, to TearSheet; Ally is not the first bank to experiment with augmented or virtual reality, other banks have started to use the technology as means of innovative marketing to engage customers. Source.
Goldman Sachs is currently in discussions to buy personal financial management app Clarity Money according to reporting by American Banker; they plan to roll the company in their Marcus brand; this is the latest move by the wall street titan to build out their consumer focus; Clarity Money uses AI to help consumers make better financial decisions by lowering bills, finding better credit cards and creating a savings account. Source.
Personal credit and financial management firm Credit Sesame raised $42mn in equity and venture debt; investors include Menlo Ventures, Inventus Capital, Globespan Capital, IA Capital and SF Capital; the capital will be used for growth, hiring, customer acquisition and to build out their machine learning technologies. Source.
Personal financial management or PFM apps have become one of the hotter areas in fintech the last few years; but with more companies starting the competition has been steep and now banks are incorporating a lot of the same features within their mobile apps; TearSheet interviewed Jillian Williams of the Anthemis Group about the PFM market; the interview covers how hard it is to differentiate your product when so many similar firms are out there and why are companies still receiving investment from VC’s; other topics include banks offering a similar suite of products, whether or not robo-advisors will add PFM capabilities and what’s next for the market. Source.
A new survey by Bank of America found that 63 percent of millennials are saving money, that is on par with generation X and baby boomers; the survey shows that millennials are a lot more in tune with their financial lives then they are given credit for; the survey also found that millennials are more apt to ask for a raise and they also play into stereotypes by saying they spend too much and don’t save enough when asked by researchers. Source.
When Digital launched in 2015 the company used chatbots to help users save money; Ethan Bloch, founder and CEO of Digit tells American Banker “We think chatbots haven’t lived up to their promise,” he said. “So we are done believing they will.”; the company has started using graphical interfaces that users tap for information instead of having them type in queries; this is the second change to the app recently, following the recent decision to charge users. Source.
While most banks still do not offer a forecasting type feature Wells Fargo has added it to enhance their app experience; the bank says a customer can receive 50 different messages based on their account activity; “Having information in the palm of their hands can help lead customers to take action and make more informed financial choices,” Steve Ellis, who heads the bank’s innovation group, said in a press release reported by American Banker; the bank has had their share of issues recently but innovation has been one area where the company has excelled. Source.