While there have been many false starts, the market for P2P payments is finally taking off in this country; two-thirds of...
Venmo users have started to use the payments app to show their appreciation to sports stars or celebrities; in most...
Focusing on the cross-border capabilities of P2P payments, Rakuten Viber has partnered with Rapyd to unlock in-app payment options between users.
Banks have clearly jumped in on the p2p payments wave as many have embraced Zelle, which launched with a consortium...
Venmo is getting ready to seal a deal with Synchrony Financial to offer a credit card in a bid to...
Chase is starting a new marketing campaign by using GIFs across social media channels in an effort to get millennials to use their QuickPay product by Zelle; the campaign shows a shift by the bank to make campaigns more personalized and geared at a younger target market; Donna Vieira, chief marketing officer for Chase’s consumer bank tells TearSheet, “The channels, mediums and media you use; the copy and creative form like memes and GIFs. Clearly 15 years ago this would be nonexistent, but it’s how this audience communicates with each other, tells their stories and what they find engaging.”; Chase saw a 50 percent increase in p2p transactions in 2017 and a 15 percent increase in new enrollments for their app. Source.
In the UK Revolut has rolled out a peer to peer payments feature called “Near Me” which lets their users...
Bitcoin Exchanges Try to Lure High-Speed Traders like Virtu and Citadel Zopa to boost regulatory clout ahead of Brexit PBoC...
The crypto firm enables users to buy and sell crypto, earn credit rewards on their accounts, and send money peer-to-peer: it will open up the Mastercard network to the cryptocurrency world.
This past weekend p2p payments platform Zelle started a marketing push in 6 major US markets; Early Warning, Zelle’s owner, started the ads during last weekends NFL football games and has plans to further advertise during the Grammy Awards, the NBA All-Star Game and more upcoming events; while Zelle has past Venmo in volume the platform is not nearly as widely known and it isn’t entirely clear how many users they have because it is integrated with your banking app; the company also plans to do a push in print and digital ads over the coming months. Source.