Digital only bank Chime was one of the first firms to offer customers a chance to advance part of their...
In Q1 2020 TikTok set a record for most downloads for any app ever in a quarter, with more than...
Consumers have plenty of options when it comes to financial services; despite the success of fintechs around the industry, some...
Generally banks have the customers but are working with an old tech infrastructure; conversely, fintechs have the new tech, but lack the customers; Tearsheet shares data on how much it costs for large banks and fintech companies to acquire customers and why partnerships often make sense; one personal finance app and lender that is reporting low cost of customer acquisition is MoneyLion; the cost to acquire a customer for them is $5 or less. Source
Lob is a direct mail marketing company for lenders; in their featured blog post they provide three examples of how companies can benefit from using their services for direct mail marketing; benefits include improved acquisition from personalized attribution marketing, broader capabilities to market to customers based on milestones and events, and an efficient program for tracking compliance notices. Sponsored Blog Post